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Decrease Your Cost Per Lead
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Decrease Your Cost Per Lead
More leads from the same budget

HOW WE DO IT


Media optimisation: Smart data-driven changes to your media accounts.
Landing page optimisation: Scientific testing to improve your conversion rate.

SECRET RECIPE STEPS

1

High conversion rate = lower cost per lead

The conversion rate (% of visitors becoming leads) of your landing pages has the greatest impact on your cost per lead. 
If your landing page converts at 2% and it’s increased to 4%, your cost per lead is halved.

It’s critical that we understand who you wish to target – let’s call them your audience.
Their age, location, interests and intent will help us identify more affordable channels to reach them.

2

Advanced AdWords optimisation

We are AdWords geeks. We look at quality score, impression share, match types and CTR to ensure you get the most qualified clicks. We use negative keywords and advanced segmentation to ensure you don’t receive irrelevant clicks.

3

Facebook

The cost per click in AdWords can get very competitive, so we run campaigns in Facebook. The targeting is superb and there’s lots of volume.

4

A/B split testing

We use software called Unbounce to run scientific tests. These tests are designed to improve your conversion rate. We typically test different layouts, copy, images, testimonials and call-to-actions.

A LOWER COST PER LEAD STARTS HERE

Allow us to optimise your media campaigns and landing pages.
Your cost per lead will go down, which will make everybody happy.

Give us a call to start the conversation.

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