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Momentum Health
Read more about how we've improved some of our clients' online leads and sales performance, and what those improvements meant in ROI terms.

Concept

Momentum Health used traditional marketing and advertising techniques to produce leads, identifying inbound leads as a critical success factor for growing their member base.  They wanted to increase the volume and quality of their online leads, as well as to increase their overall sales. To achieve this goal, they partnered with us, with our first port of call being to map out the buying cycle of their online target market and to target each stage.

Execution

Search keywords were segmented in different campaigns based on the stage in the buying cycle, which addressed the specific needs of the person at that stage. Specific landing pages were created for each set of keywords in the buying cycle, to more closely target the users at a particular stage and to ensure a higher conversion rate.

Results

June 2012 to January 2013

Momentum Health saw positive growth in the number of leads generated and the cost per lead showed a significant decrease.

130%
Leads
Overall, the leads across all digital channels improved by 130%.
-42%
Cost per lead
By identifying the right audience, it cost less to find the right customer.
Virgin Mobile
Case study:
Virgin Mobile

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