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AI For Marketing [VIDEO]
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AI For Marketing [VIDEO]
August 03, 2017 / ClickMaven

AI For Marketing [VIDEO]

Marketing is constantly changing but a big shift is about to occur - it's Artificial Intelligence. Marketers will thrive with AI by pinpointing needs and anticipating preferences. It's 1 to 1 marketing at scale!

Headlines trending this week in marketing land have seen social media giant, Facebook, hitting the spot light in terms of their AI robots being shut down for producing its own language. Facebook has subsequently responded to the reports with Dhruv Batra, (Facebook AI Researcher) putting the rumour to rest. “I do not want to link to specific articles or provide specific responses for fear of continuing this cycle of quotes taken out of context, but I find such coverage clickbaity and irresponsible.”

This article ignited the research bug in me, and I began to research AI and the implications for the future. Although the initial research proved quite overwhelming and scary, the possibilities for AI in every field of business seem endless, including marketing.

Salesforce has jumped onto the AI trend, explaining how simple data is changing the way we can understand our consumers.

 


Whether we like it or not, AI is already a part of our lives and doesn’t seem to be leaving anytime soon. We need to realise that although AI can help the greater good of the human race it also has the potential to be extremely harmful.

If you are equally intrigued about AI as we are let’s start a conversion.

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