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Facebook’s New Tools
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Facebook’s New Tools
November 02, 2017 / ClickMaven

Facebook’s New Tools

Facebook has introduced two new tools to help get the most out of ads across all advertising placements, streamlining campaigns and optimising ad spend effectively.

Dynamic Creative and Asset Customisation are two new Facebook tools introduced to be able to help marketers streamline campaigns and optimise ad spend. Insights and automatic ad allocation based on best-performing ads will help marketers reach their intended audience and provide flexibility and greater control for marketers.

Facebook as an advertising platform for many digital marketers has allowed businesses to be relevant, for the right people at the right time. This has since seen businesses grow and reach unimaginable audiences locally and globally. As Facebook advertising grows at a rapid rate, grabbing the attention of your audience from your competitor is being withered down to your ability to be creative and clever with ad copy. Facebook has seen the nature of the “competitor beast” and recently developed two tools to help advertisers reach their audiences by helping marketers understand which creative works best, and deliver those ads organically. These tools will also help streamline campaigns and optimise ad spend.

Let’s dig a bit deeper into each tool.

1) Dynamic Creative
Dynamic creative helps you save time and gives great insights into what is working and what isn’t. This new tool automatically rotates and displays variations of ads based on the images, videos and text that is included. Analysis of the different ads will tell marketers which ad performed better with each audience and within each placement. These placements will include News Feeds, the Audience Network, and Instagram, giving great insights.

2) Asset Customization
Asset customisation gives marketers the ability to stand out and customise creative ads for each ad placement. This customisation allows for different images and videos to appear in each setting and streamline connecting with your audience. The change will see maximum return on ad spend by delivering your most valuable ad in each environment. 

We love how Facebook is advancing with the times and putting themselves in the shoes of marketers to be able to understand audiences. Technology is not only changing the face of digital marketing but is highlighting the importance that digital playground brings to organisations.

If Facebook is something you think you may want to dabble in the let’s get in touch by giving us a call on 011 726 1074. https://www.facebook.com/business/news/two-new-tools-for-your-best-holiday-campaigns

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