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Google’s letting you get more out of your AdWords campaigns, but its going to cost you!
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Google’s letting you get more out of your AdWords campaigns, but its going to cost you!
October 13, 2017 / ClickMaven

Google’s letting you get more out of your AdWords campaigns, but its going to cost you!

Google recent announcement to optimise campaigns and ad spend in AdWords will see you spend up to twice your average daily budget.

Google recently announced that starting from the 4th of October 2017, all campaigns in Google Adwords will be able to spend up to twice their average daily budget. This is Google’s drive to help advertisers reach their advertising goals, like clicks and conversions.

As digital marketers, data and trends are what we live for. In a perfect digital marketing world, if the budget wasn’t an issue, we would be able to generate more data quicker and essentially indicate trends to our clients more frequently. So while this is our “ideal” world, this really has been far from our reality. Google, however, has recently taken active steps to help us optimise our budgets with their recent announcement and by doing so, bringing us closer to our “ideal” world.

Google’s thinking behind their announcement is that Google wants to be able to optimise your budget for days that have higher traffic, where Google could spend up to 2 times your daily budget. If this makes you a bit nervous, you have nothing to worry about. According to Google, they will adjust daily budgets on days that don’t have high traffic to make sure that you don’t ever spend over your monthly billing cycle. Should it happen that Google overspends in a particular month, Google will credit the over-delivery costs back to you.

AdWords Budget Change

 

While we may be a little sceptical about the new change, only time will be able to determine whether or not we are getting the best out of our campaigns. In the meantime, we advise doing the following:

1) Check your historical data. This will help you determine which days maxed out your daily budget previously and if Google’s new announcement may apply to you more frequently. Checking your historical data will also help you determine if overspend on daily budgets yielded valuable marketing goals. For example, if a campaign had conversions on that specific day, were they of high quality?

2) Set a monthly billing budget. While this is a hygiene factor across all our client’s accounts, there is the possibility that some accounts may have been set to an unlimited budget. Make sure this has been checked and a set amount has been allocated.

3) Set a cost alert across all campaigns. This alert will tell you when you have gone over a specified daily amount. This may become a bit of a tedious task if you have a vast number of campaigns with different daily amounts, but may definitely help monitor spend.

 

If Google AdWords has got you in a flat spin, then let’s get in touch by giving us a call on 011 726 1074 or contact us here.

 

Source Google AdWords:https://support.google.com/adwords/answer/1704443/

 

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