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LinkedIn’s New Audience Network is finally here!
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LinkedIn’s New Audience Network is finally here!
September 28, 2017 / ClickMaven

LinkedIn’s New Audience Network is finally here!

LinkedIn's official launch of the new Audience Network is finally giving marketers an opportunity to reach professional audiences through premium apps and websites.

LinkedIn has finally raised the ad tech bar and launched their LinkedIn Audience Network. With the likes of Facebook dominating advertising spend across all social networks, it comes as no surprise that LinkedIn would at some point want to follow suit and step up their ad tech game.

The announcement earlier this month has got digital marketers keen to see what results LinkedIn will yield. So what is LinkedIn’s Audience Network? LinkedIn’s Audience Network will be a new way to reach your professional audience with sponsored content campaigns. This will be implemented across premium apps and websites, where your professional audience spends a majority of their time. The point is to get your content in front of the right people on the right channels at the right time.

 

LinkedIn Image



The beta version of the Audience Network program was launched to over 6,000 LinkedIn advertisers earlier this year. The results saw increases from 3-13% on unique impressions and an 80% increase in unique clicks. LinkedIn is confident that the Audience Network will help advertisers reach out to new people they have not been able to engage with yet. This is exciting for advertisers across the board.

One new feature that we love is that LinkedIn has given advertisers control over their network campaigns. This includes the ability to block IAB categories and upload your own custom block lists. We also love that LinkedIn has taken extensive measures to ensure brand safety within the Audience Network placements.

If LinkedIn has caught your eye and is something you might be considering adding to your digital marketing strategy, then lets chat.
Give us a call on 011 726 1074 to start the conversation or get in touch with us here.

Source LinkedIn: https://business.linkedin.com/marketing-solutions/blog/linkedin-news/2017/introducing-the-linkedin-audience-network/

 

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