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Marketing Automation
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Marketing Automation
A predictable stream of inbound leads

WHAT IS IT?

Marketing automation assists with generating leads from your content.
It nurtures leads into sales opportunities.



HOW WE DO IT

We help you define your ideal client.
We work with you to develop content of value.
We promote and distribute content.
We nurture your database of ideal clients.
We help you close the sale.

Steps to automate your marketing

1

Identify your next 50 customers

It’s critical that we understand who you wish to target – let’s call them your audience.
This will help to determine how to reach them, and guide us to discover what information they are looking for.
The discovery process requires a workshop.

2

Identify what your audience is looking for

Your audience will complete 90% of their research online before speaking to a representative.
Through interviews with your sales team and online research, we can determine what information or content they are looking for.

3

Create the content

You understand your audience and services best, but you may not have the resources to create the content.
We can assist you to create articles, eBooks, whitepapers, infographics, etc.

4

Target your audience with content

Your audience is on Google, Facebook and LinkedIn.
We’ll promote your content to them through banner and text ads.

5

Grow your database

Once a visitor has found your content, we request their contact details in exchange for your valuable content.
Visitors’ details are recorded in marketing automation software to enable lead nurturing.

The visitor has now become a contact.

6

Lead nurturing

Based on the type of content a contact downloaded, we send follow-up content in the form of eBooks, infographics, etc.
This content dissemination is all scheduled and automated.
This will guide (and educate) the contact through the buying process and build trust.

7

Lead scoring

The engagement of the contact with your website, emails or social media will all be recorded to enable you to determine if they are ready to buy.

Each engagement receives points.
Once a certain score is reached, the contact becomes a lead and will be ready to be contacted by your sales department

8

CRM integration

Sales management is usually done using a CRM system.
Fortunately, to further streamline your process, we integrate with most CRM systems.

REVENUE PREDICTABILITY STARTS HERE

Allow us to automate and simplify your complex sales cycle.
The result is a predictable stream of inbound leads and revenue.

Give us a call to start the conversation.

DOWNLOAD OUR FREE EBOOK ON MARKETING AUTOMATION

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